Unraveling 2iddle Technology

The amount of information in the contemporary digital space is just too insane. It is simply impossible for users to sift through millions of articles, videos, and podcasts and find the ones relevant and personalized. Here is where 2iddle steps in—the next-level content discovery platform changing the game of media consumption. Created by Pratik Seal and Deepti Pillay in 2016, 2iddle is an innovator that creates and provides personalized recommendations of content using advanced machine learning and artificial intelligence. Still relatively early-stage (and in closed beta), 2iddle is surely stir things up in Media & Entertainment.

What is 2iddle Technology?

Machine Learning

2iddle is a content discovery platform aimed at curating the content found on the Web to deliver on-the-go, personalized recommendations to viewers based on user activity. 2iddle utilizes machine learning algorithms running through a proprietary AI engine to analyze user behavior for the understanding of tastes and preferences. Thus, the platform suggests relevant and interesting content to the viewers.

The topmost goal of 2iddle technology is to enable an enriched user experience with reduced search time and increased content consumption time. By providing personalized recommendations to engross users in their platform, 2iddle ensures that users are loyal to its product and achieve a higher retention rate for the company.

How 2iddle Works

AI Algorithm

This is the reason 2iddle is able to offer functional core technology in AI and machine learning. Here is how the 2iddle technology works in a nutshell:

1. User Activity Analysis:

• The system monitors the user’s different platform activities, including website, app, and social media.
• The data points collected include the number of clicks, time spent in consuming content, and engagement involved.

1. Machine-Learning Algorithms:

• These collected data sets are processed by 2iddle’s proprietary AI engine.
• The machine learning algorithms analyze the trends and patterns in user behavior to identify preferences and interests.

1. Content Curation:

• The platform curates personalized feeds based on this analysis for every user. The content sourced from a wide and varied set of websites, blogs, and media outlets helps in keeping the content evergreen.
• The AI engine learns and adapts to changing interests of the users, ensuring recommendations over time remain relevant.

Comparisons and Competitors

Competitors

As we know, 2iddle is an exciting ‘little’ one in the vast competition. Let’s compare 2iddle with some of its top competitors:

• Yahoo
• Founded: 1994
• Location: New York City, United States
• Description: Provider of a keyword-based search engine and content platform.
• Funding: $6.8M across 4 rounds.
• Stage: Acquired
• Unicorn Rating: N/A
• Tracxn Score: 83/100
• Overall Rank: 1st
• DailyHunt
• Founded: 2009
• Location: Bengaluru, India
• Description: Online news platform.
• Funding: $129M across 8 rounds.
• Stage: Series G
• Unicorn Rating: Soon-to-be Unicorn (Soonicorn)
• Tracxn Score: 77/100
• Overall Rank: 2nd
• Toutiao
• Founded: 2012
• Location: Beijing, China
• Description: Personalized news aggregator app.
• Funding: $3.1B across 4 rounds.
• Stage: Series E
• Unicorn Rating: Decacorn
• Tracxn Score: N/A

The comparison clearly shows that 2iddle has a long way to go to catch up with the competitors on funding and market presence. At the same time, the unique approach it adopts in content discovery and personalized recommendations set it apart in the Media & Entertainment sector.

Benefits of 2iddle Technology

Benefits

At this early stage, there are a number of benefits that would positively transform the way content is consumed by users on 2iddle:

1. Personalized Experience:

• Due to the AI-driven recommendation engine of 2iddle, users are served user-preferred content, making the experience more pleasant and engaging.

1. Time-Efficient:

• It saves users a lot of time as they do not have to find relevant information. It keeps the users engaged with quality content.

1. Increased Engagement:

• The personalization aids in keeping the users and calling them back for more, hence increasing the engagement rate and retaining users.

1. Diverse Content:

• 2iddle sources its content from a huge range of platforms, providing users with the maximum possible dimension of opinions and information.

1. Continuous Improvement:

• The AI engine continuously learns from user behavior and updates its recommendations in tune with changing interests and preferences.

Challenges and Future Prospects

Challenges

Although there is a huge scope for 2iddle technology, it has to overcome a number of challenges to survive in the long run:

1. Funding and Scaling:

• 2iddle has not conducted any funding rounds yet. This might slow down the ability of the company to scale and compete with more highly financed competitors, but it might not be such a terrible position for the business to be in.

1. Market Penetration:

• 2iddle will need to innovate ways to penetrate the market space controlled by leading players like Yahoo, DailyHunt, and Toutiao.

1. User Acquisition:

• Proper competitive landscaping will need correct marketing strategies for user acquisition and retention, and constant improvement on the platform. It’s an area where continuous investment in research and development is crucial to stay at the forefront of AI and machine learning.

Although it’s challenging, 2iddle can still carve a niche for itself in content discovery. An emphasis on a great user experience and leveraging its unique AI power will put 2iddle at the top when we talk about personalized content suggestions.

Camparision Table:

Feature/Company	2iddle	Yahoo	DailyHunt	Toutiao
Founded	2016	1994	2009	2012
Location	Mumbai, India	New York City, USA	Bengaluru, India	Beijing, China
Description	AI-driven content discovery platform	Keyword-based search engine	Online news platform	Personalized news aggregator
Funding	No funding rounds yet	$6.8M across 4 rounds	$129M across 8 rounds	$3.1B across 4 rounds
Stage	Closed Beta	Acquired	Series G	Series E
Unicorn Rating	N/A	N/A	Soonicorn	Decacorn
Tracxn Score	N/A	83/100	77/100	73/100
Overall Rank	533rd	1st	2nd	3rd

FAQ’S

Conclusion

2iddle technology is one of the most disruptive innovations to happen in the content discovery space. Using AI and machine learning capabilities, 2iddle aims to fundamentally redefine how media consumption will look in the future—recommending truly personal, interactive content down to the last detail. Despite notable competition from established players like Yahoo, DailyHunt, and Toutiao, its uniqueness in approach and potential for constant improvements give it a cutting-edge advantage.

As 2iddle further grows and perfects its platform, it’s easy to see that this company has the potential to be in a leading position in the content discovery space. For users seeking a more personalized and effective way to discover content, 2iddle offers a glimpse into the future of media consumption. To stay updated with 2iddle’s progress and unlock its potentials, keep an eye out by signing up for their Closed Beta and experience the new generation of content discovery.

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